Nope, we ain’t talking about a hot iron put to the backside of a cow or a tattoo. We'll be discussing people branding today, otherwise known as – Image Personification for Humans!
|I came in for a pedicure and I got branded!|
The functionality and purpose for people branding: Connect favorably with people so that people will like you enough to buy whatever you’re selling.
Being positive and energetic is a good thing. People like go-getters. Being yourself is also a good thing, but don’t be yourself. Be somebody who everybody likes. Be agreeable. Be smart. People like smart people, but not too smart. Arrogantly smart is a turn-off.
Honesty is important. People generally don’t like a liar. It’s okay to write fantastical lies, (fiction novels), but when selling yourself, it's wise to tell the truth.
Me, I’m a bad thing. I write a cynical and sarcastic blog, but I also write thought-provoking fantasy adventure novels. It's like hot and cold water mixed together, you get lukewarm. That’s my brand: Lukewarm with a touch of thought-provoking sarcasm.
Be prepared to change your brand if necessary. I know, change is a scary word. But that’s what branding is all about, searching, changing, and adjusting until you find your adorable and captivating brand; the sweet spot that attracts customers.
Oh, whatever your selling, it has to be at least partially good, partially unique, or uniquely good. Crap sells too, if you have an awesome brand and a team of marketing experts.
Don’t be annoying.
Example: Repeatedly screaming – PLEASE BUY MY BOOKS! I worked really hard on them. You’ll love them. Blah, Blah, Blah!
Pounding your product into the mind of the customer is acceptable, but it can sometimes be terribly annoying. People don’t like to be annoyed. People like to be entertained. Mix it up. Adapt. Change. Reconstruct.
If your brand ain’t cuttin’ the mustard, change your name, move to another country, and write a book on how to properly weave horse hair into dinner place mats. I have already changed my name 27 times, moved to 15 different countries, and I write fantasy novels. I haven’t given up just yet. Constantly creating and thinking of something new and different.
Silly, schizophrenic, and sarcastically annoying is not a good brand. I speak from experience. I lost the genetic lottery, but I won the race to the egg, so I got that going for me.
|But I own it!|
Find a brand that works best for you. Once you find your brand – OWN IT BABY! Take the ball and run. Score! Fly like an eagle. Get excited. Go Crazy.
"Yes, Mr. Kafka?"
"King Kong is at the front door, he says you have his zombie Barbie."
"No! It's mine!"
"Whatever, I'm headed to the tavern. I need a drink."
Soon it will be Monday and then Tuesday. The names change, but the hours, minutes, and seconds remain the same. The pinnacle of redundancy.