We all have dreams, and attempting to make those dreams a reality is a perilous journey for some of us and for others, it’s as easy as taking a breath. (We hate those people.)
|Breathing is the most important thing you do everyday.|
So, you want to be a writer, and you yearn for the world to read your tantalizing and thought-provoking scribbles? Well, for those of us who are old enough to remember the word ‘plastic’s’ and its significance, in the realm of writing and publishing, the word is ‘Marketing’.
For most independent unknown authors, writing is easy when compared to the effort it takes to entice potential readers into spend $2.99 on an e-book or $12.00 for a paperback.
“Don’t judge a book by its cover.” That phrase is poppycock in today’s world!
Good marketing techniques and eye-catching covers are gold. If independent authors want to sell their books, they better have a sound marketing strategy and a cover that makes people go WOW! Unfortunately, both of those things require money or fancy slight-of-hand tricks.
Some authors give their first couple of books away for free to build a reader base. It’s an old fishing trick, chumming the water to lure the fish in closer. The only trouble with that strategy is that those first books better be dam good. Fish don’t like bad chum nor do readers like bad writing and poor editing.
I took the path of nonconformity. My covers are simple and my marketing strategy is nonexistent. My sales are also nonexistent, but on the upside, I followed my heart and never wavered from being true to myself. I write from my heart and do the best that I can with what I have. Um, I have about 6 loyal readers. Eh, it’s a start, I suppose.
My advice to every new independent writer, don’t be me and instead, learn everything there is to know about self-publishing, effective marketing, editing, and book covers before you formulate the first sentence of your book. There are millions of ways to do it wrong and very few ways to do it right. Educate yourself and do it right the first time.
Have a Great Week!
Be Yellow and Mellow, Sing with the Blue Birds, and Follow Your Heart for as long as it Beats.